who are we

The best type of thinking culture -
data, talent, ideas and performance

Prior to founding DCC, I was on the client side as a serial entrepreneur, real estate developer and director of marketing of a global manufacturing company. In my roles, I was charged with innovation, driving growth, creating value and working with our agency partner.

It’s 2000. I’m 30 years old. Sitting in a booth at Decatur’s Peking’s Chinese restaurant — venting my frustrations about agencies. “None of the agencies could actually deliver on their promise. Start with the big guns and then delivered junior mints with no real, business insights or strategic value.

They don’t bother to know or learn the business resulting in ineffective and immeasurable work. No leadership and a lack of ideas and measurable insights. The creative had no message strategy and the recommended distribution channels were more about their commissions then our business or consumers. It seemed at every turn they still didn’t get it which translated to consistently late and over budget. Total lack of commitment to the partnership or relationship for long term business success. And then it hit me. If I couldn’t find the partner I wanted, I’d become the partner I needed.


what do we do

We stimulate demand1 and create value2 for your products, services and stakeholders.

  1. Stimulate demand: the process of translating consumer needs, motives and behavior into measurable initiatives that achieve your brand and business goals.
  2. Create value: combining data-driven insight, industry expertise and analytical firepower to sell today and increase brand value over time.

We know what your customers are saying, doing, and thinking about your products, services.

Search and Decision Continuum

We analyze and apply the data which best connects your goals and value proposition to the unique needs, motives and behaviors specific to your target’s stage of the Search and Decision Continuum.

We understand how best to communicate with your target to drive measureable results.

PESO-R Media Model

(Paid • Earned • Shared • Owned • Retail)

We know their preferred applications and devices and have the expertise and experience to push fully integrated initiaitves that satisfy client and consumer needs and behavior.

A radically different approach, DCC applys the PESO-R model to help identify and measure the meaningful KPIs so you can effectively evaluate the ROI by channel.

By integrating our marketing, advertising, brand, analytics and search practices, we have effectively streamlined and enhanced the speed and effectiveness of our process and programs — resulting in many industry 1st and notable PESO-R campaigns distributed where, when and how your target consumes it.

Why are we important

We identify and capitalize on opportunities to innovate3 and drive growth4.

If you’re responsible for innovation, driving growth and creating value, you can’t afford to miss opportunities because your strategic partners or networks work and sell in silos.

DCC has no silos. We exists to identify and capitalize on those opportunities, others miss, to innovate, drive growth and create brand and stakeholder value.

We are a data driven, holistic ecosystem, where interconnected marketing, communications, brand and internet practice experts interact to achieve a specific goal through both competition and cooperation.

3Innovate: to make changes in something established, especially by introducing new methods, idea or experiences.

4Drive Growth: to create, deliver effective initiatives and communications and profitably harvest value.

Industrial Products and Services

We work with a range of industrial companies with diverse communication challenges. [Read more]

Consumer Products/Food Service

In today’s market, retailers are looking to CPG manufacturers to play a larger role in implementing product, category and merchandising strategies. [Read more]


The frequency and scope of change in retail makes staying on top difficult for even the most established retailers. [Read more]

Healthcare Providers, Devices & Technology

Contending with continued evolution in reimbursement and regulatory policies, rapid advancement of technology integration and increased influence of non-clinical decision makers and committees in an exceptionally competitive market requires an experienced approach. [Read more]

Financial Services

With an evolving regulatory landscape, our experience in banking, insurance and wealth management builds a strong platform to help institutions find innovative ways to manage risk and capture the economic benefits of building a loyal base. [Read more]


Today’s environment of social change requires a sustainable business model focused on growth, community engagement, brand differentiation/awareness, overcoming donor skepticism, acquisition & retention, privacy/monetization, resources and effectiveness. [Read more]

Higher Education

Increased alternative competition in combination with declining applicants, high school graduates and government funding means marketers must differentiate and connect their brand values to their prospects’ and stakeholders’ needs and behavior. [Read more]

reasons to believe

Not convinced? Check out our reasons to believe or see our work. Convinced? Let's talk →