who are we
The best type of thinking culture -
data, talent, ideas and performance
Prior to founding DCC, I was on the client side as a serial entrepreneur, real estate developer and director of marketing of a global manufacturing company. In my roles, I was charged with innovation, driving growth, creating value and working with our agency partner.
It’s 2000. I’m 30 years old. Sitting in a booth at Decatur’s Peking’s Chinese restaurant — venting my frustrations about agencies. “None of the agencies could actually deliver on their promise. Start with the big guns and then delivered junior mints with no real, business insights or strategic value.
They don’t bother to know or learn the business resulting in ineffective and immeasurable work. No leadership and a lack of ideas and measurable insights. The creative had no message strategy and the recommended distribution channels were more about their commissions then our business or consumers. It seemed at every turn they still didn’t get it which translated to consistently late and over budget. Total lack of commitment to the partnership or relationship for long term business success. And then it hit me. If I couldn’t find the partner I wanted, I’d become the partner I needed.
what do we do
We stimulate demand1 and create value2 for your products, services and stakeholders.
- Stimulate demand: the process of translating consumer needs, motives and behavior into measurable initiatives that achieve your brand and business goals.
- Create value: combining data-driven insight, industry expertise and analytical firepower to sell today and increase brand value over time.
We know what your customers are saying, doing, and thinking about your products, services.
Search and Decision Continuum
We analyze and apply the data which best connects your goals and value proposition to the unique needs, motives and behaviors specific to your target’s stage of the Search and Decision Continuum.
We understand how best to communicate with your target to drive measureable results.
PESO-R Media Model
(Paid • Earned • Shared • Owned • Retail)
We know their preferred applications and devices and have the expertise and experience to push fully integrated initiaitves that satisfy client and consumer needs and behavior.
A radically different approach, DCC applys the PESO-R model to help identify and measure the meaningful KPIs so you can effectively evaluate the ROI by channel.
By integrating our marketing, advertising, brand, analytics and search practices, we have effectively streamlined and enhanced the speed and effectiveness of our process and programs — resulting in many industry 1st and notable PESO-R campaigns distributed where, when and how your target consumes it.