“I value the ability to break traditional thinking barriers and arrive at powerful solutions rooted in the strategic process.”

– Mike Jurgensen, Former VP Marketing Services – Keebler/Kellogg Company

case studies

Consumer Products/Food Service

In today’s market, retailers are looking to CPG manufacturers to play a larger role in implementing product, category and merchandising strategies. Developing sales organizations that work with both key accounts and smaller regional customers in a cost-effective manner is key.